Norman

Author Archives

  • Reduce Appointment No Shows

    Reducing Appointment No Shows To secure ROI from appointment setting initiatives, three key elements must be in place.: A Specific Skill Set A P2P Message Sequence A target for the number of appointments ‘accepted’ Find out more by watching the video:

  • Preparing a Pitch

    On 14th Sept 2018 Naomi Campbell shared details of a winning call pitch that identified a £48,000 sales deal. In this post, Naomi asks: What does it take to be; remarkable, memorable, and compelling on the phone? …

  • GDPR Podcast – broadcast to audiences of SLMA Radio

    On 2nd May 2018 Naomi Campbell shared the latest GDPR guidelines with SLMA Radio’s 7950+ subscriber/members. In this interview, Naomi answered questions about the impact of GDPR on global marketers and sales teams: How are B2B marketers preparing for GDPR Why is the new regulation being introduced How do the regulations change B2B marketing plans […]

  • How to conduct an SEO audit and competitor analysis

    SEO audit and competitor analysis for your wesbite This summarises the key aspects of conducting an SEO Audit and Competitor Analysis for existing websites. It must be noted that this processes differs from that which would be recommended before a new site is implemented. SEO Process Overview The key stages of the SEO process for existing website […]

  • Link Building Strategies Part 2

    Link Building Strategies – Part 2 Simple and quick results It’s best to start off by attacking the low-hanging link building fruit first. In the second of these posts about the basics of link building strategies, we’re exploring some of the simplest and quickest ways to generate valuable back-links to your site. Building credibility – […]

  • Link Building Strategies Part 1

    Link Building Strategies – Part 1 A beginner’s guide to backlinks Link building strategies and Inbound marketing go together like strawberries and cream, black and white and Ying and Yang. They’re inextricably connected. But why are inbound links so important in the scheme of things? In the first of these posts about link building, we’re taking things […]

  • How to use landing pages to generate leads

    How to use landing pages to generate leads Inbound marketing relies on landing pages to take your potential customers through the sakes funnel, unlike the regular information pages on your website, they are designed to drive action. They have a specific goal: to convert visitors who land there into leads, or to promote direct sales, in […]